SEO stands for Search Engine Optimization, a process that improves the quality and quantity of website traffic to a web page from search engine-targeting unpaid traffic.
What is SEO?
As a business owner, you must have heard or had been advised to use SEO. Why use it? SEO is essential in building better relationships with one’s customers, improving their experience and your authority. It drives more people to your website, gives your business a different angle over the competition, it helps increase transformation helping increase sales. Birthing loyal customers and ensuring the growth of the business.
SEO has become an essential part of any successful marketing team’s strategy. So what are the SEO benefits? Let’s start with how you find something like information online.
Suppose you wanted to buy a camera, research a particular topic for an assignment, read the latest celebrity gossip or read news relating to the financial markets. How would you go about doing so? Instead, all of us reach for our smartphones or computers and type down some simple phrases into Google’s search bar, and in a split second, you have an ocean of information at your fingertips.
Most results are based on what Google thinks will be the most appropriate and helpful to you, based on keywords that have been entered. SEO helps improve rankings on search engine results.
No need to pay for ads in SEO
This means that once a page is created, then the search engine seems worthy of the directive their users to, then continuously it will attract traffic to the page for months. By using SEO, a person can avoid paying the amount and earn traffic to his site with no ongoing costs at all.
SEO gets more click than PPC
PPC ads usually appear above the organic ranking; approximately 71% of searches result in a click on an organic result on the first page. This is because the users trust the google algorithms. They already know that the advertisers are paying for which spots, and then they select all those pages which the search engine has determined the best.
SEO targets quality traffic
The main advantage of SEO is an inbound marketing strategy, and unlike outbound methods, inbound methods make it easy for to audience to search you whenever they want. Inbound marketing is much more centric than outbound marketing. It involves creating helpful resources and making information that is more easily accessible.
Here are a few benefits of SEO
- Better User Experience, SEO provides the audience with the most relevant, accurate and helpful information, related images, and videos supporting text. Better conversion rates and brand name recall all lead to a better user experience.
- Supports or helps PR, SEO and PR can be used together to maximize search results; improving link building and gaining links from reputed websites is an important component of SEO. In addition, SEO can identify job opportunities, news publications, and other significant sites.
- SEO helps increase the footfall of customers in local stores and shops after searching for, say, a place to eat: The Best Thai Food in Delhi. This will lead or redirect you to various options; the consumer will then visit their top choice and later become customers in a particular restaurant.
- Establishes the Brand name and awareness, the extent to which the target consumer market recognizes and knows your brand. How familiar they are with your products and service.
SEO is a strategy that will help your business ace in the competitive markets and increase your business’s visibility on the internet, resulting in more footfall on your website, which may convert into sales.